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Thomas Druyen:
Happy Princes.
The Empowerment of
Wealthibility.

Institute for Wealthibility and Wealth Psychology

Director: Prof. Dr. Thomas Druyen

The goal of the Institute for Wealthibility and Wealth Psychology is to understand and compare the socio-cultural, psychological and ethical qualities of the segment of the population that possesses extreme wealth.

Our research framework involves three distinct, yet interwoven, lines of inquiry:

1. Classification and qualitative analysis of wealth and asset management;
2. Self-Perception of individuals in this segment of the population; and
3. Cross-cultural comparisons of wealth and asset management
 

In pursuing these sets of questions, we hope to gain insight into this previously neglected set of issues, which we feel to be crucial to the understanding of how our society functions. The segment of the population that possesses extreme wealth quite literally owns most of the world that we live in. By virtue of this fact, and the social standing that goes along with it, these persons also have a great deal of social and political influence – not only in the long run, but on an everyday basis, over the daily lives of other persons in society. For this reason, to develop a model that describes, categorises and explains their behaviors and actions, seems like an imperative goal of social research.  


Sigmund Freud University
Institute for Wealthibility and Wealth Psychology
6th Floor, Room 6011
Freudplatz 1
1020 Wien
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