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Thomas Druyen:
Happy Princes.
The Empowerment of

Established at the Sigmund Freud University, Vienna in 2007 as the Lehrstuhl Vergleichende Vermögenskultur, the Institute for Wealthibility and Wealth Psychology at the Sigmund Freud University is a unique and truly innovative institute on a number of levels.

Firstly, we are the only university institute in the world that has been established to study the psychological and socio-cultural factors governing wealth, asset management, and philanthropic activity. There are many academic institutes and research groups that study the opposite phenomenon: underprivileged sectors of the population and their role in society. However, for a number of complex reasons, study of the "overprivileged" sectors of the population is under-represented, despite the fact that investigating this layer of society has many important social uses - including understanding the mechanisms of wealth distribution patterns and large-scale philanthropic initiatives.

Second, the Institute for Wealthibility and Wealth Psychology is unique in that we are flexible with regard to cross-pollenation of disciplines and methodologies. We combine psychological, sociological and cross-cultural research frameworks, together with philosophy and critical theory, using both quantitative and qualitative methods as investigative tools.

Finally, we do not believe in the academic model, where the researcher is a special category creature, who is wholly detached from the "real world". We are dedicating to dispensing with boundaries between Academia and society. We see the effective researcher as an individual who is entirely integrated into the society surrounding them, and is socially active. Institute for Wealthibility and Wealth Psychology is fully involved in both the local and the global community - not only in theory, but in practice.

Please browse our website to learn more about our activities, research projects, and plans for the future - and do not hesitate to contact us with questions or comments about our work!

Sigmund Freud University
Institute for Wealthibility and Wealth Psychology
6th Floor, Room 6011
Freudplatz 1
1020 Wien